With hopes it will be helpful for our local news partners (you!), CNN Newsource is sharing best practices to leverage web-based tools for relationship-building with audiences, ultimately driving viewers to your content.
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Advertisers have shifted to digital platforms because they can leverage web browser coding called third-party cookies to target customers with highly relevant ads, measure ad campaign success, and adjust marketing spend in real-time. That’s all about to change.
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Greetings! We hope you and your family enjoyed a nice Thanksgiving holiday. We’re now in the homestretch of 2020! Seeking content to close out the year? An overview of our Year In Review coverage packages is now available. Please log into the portal, click the “Help” button, and scroll down for details. Enjoy the rest…
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At CNN Newsource, we strive to share compelling content through user-friendly tools and processes. Aiming to make the affiliate experience as easy and effective as possible, we’re launching enhancements to our email notifications and subscription process. Check out the improved functionality!
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At CNN Newsource, we strive to share compelling content through an easy-to-use platform. Aiming to make the affiliate experience as easy and efficient as possible, new portal enhancements launch this month. Check out the improved functionality!
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The first generation of truly digital natives is expanding, accounting for 40 percent of global consumers. News organizations are working to remain relevant amid the distractions of digital media. We examined Generation Z and how to appeal to this emerging audience.
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With hopes that it could benefit others, we thought it might be helpful to share experiences during this time of prevalent telework. Reflecting on the past months, CNN Newsource team members share insight into what did and didn’t work during the shift to remote newsrooms. View below or click here for the PDF version.
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The first rule of digital video is that there are no rules. There are, however, best practices. Here are five tips for creating more compelling videos based on CNN’s 20+ years serving millions of streams. Check out full details here. 1. Platforms: Know best video types for websites, social media, and YouTube. 2. Content…
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The growth of over-the-top (OTT) platforms is skyrocketing, with 15-20 million people expected to join the ranks of OTT viewers by 2022, while pay TV sheds nearly as many. OTT captures prime audiences – younger viewers with greater receptiveness to advertising if it brings them the content they want. CNN Newsource has delved into the…
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Podcasting has seen rapid growth in recent years, with about one-third of the U.S. population listening on a regular basis. Advertisers have flocked to this medium, as listeners tend to be younger, more educated and have higher incomes than the general population. It makes sense for local news providers to consider extending their brands and…
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