Elevate your news stories in Google search results
To stay top of market, publishers have always needed to build trust with audiences. Today they must also build trust with Google.
Google uses more than 200 factors in their ranking algorithm. A few rules of search engine optimization (SEO) are universal, while others are particularly important to news websites. It’s important to improve your local news site’s positioning in Google search results to help drive readers to your stories — to spread news and monetize your business.
Our latest industry insights piece provides guidance on topics that should be top of mind for digital publishers:
- Brand authority
- Evergreen content
- User experience + accessibilty
- Keywords + Google Trends
- Site structure
- Crawl speed
- Page title