Digital video tips: Optimizing for engagement & revenue

The first rule of digital video is that there are no rules. There are, however, best practices. Here are five tips for creating more compelling videos based on CNN’s 20+ years serving millions of streams. Check out full details here.


  • 1. Platforms: Know best video types for websites, social media, and YouTube.
  • 2. Content & Style: Your first question should always be “Why is this a video?”
  • 3. Length: Create video collections so viewers can easily find more.
  • 4. Programming: Video headline should tell viewers why they should watch.
  • 5. Earning Revenue: Ensure video content is longer than advertisements.