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Digital video tips: Optimizing for engagement & revenue

By | Best Practices , Engaging Users , Industry Insights , Monetization , Video | No Comments

The first rule of digital video is that there are no rules. There are, however, best practices. Here are five tips for creating more compelling videos based on CNN’s 20+ years serving millions of streams. Check out full details here.   1. Platforms: Know best video types for websites, social media, and YouTube. 2. Content…

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Best Practices for Local News: Creating & Distributing Podcasts

By | Best Practices , Content Creation , Industry Insights , Monetization | No Comments

Podcasting has seen rapid growth in recent years, with about one-third of the U.S. population listening on a regular basis.  Advertisers have flocked to this medium, as listeners tend to be younger, more educated and have higher incomes than the general population.  It makes sense for local news providers to consider extending their brands and…

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Digital Metrics: Making Better Use of Website Data

By | Attracting Audiences , Best Practices , Digital Media , Industry Insights , Web Performance | No Comments

Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals. To that end, CNN Newsource created a series of explainers around key web analytics topics.  This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…

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Virtual Reality in Local News: Part 2

By | Best Practices , Content Creation , Digital Media , Industry Insights , Video | No Comments

Bring virtual reality (VR) storytelling into newsrooms of any size: Choose the right gear & setting up the shot. “VR is a rapidly changing space, much more than traditional digital. Be ready to pivot and have a sense of exploration and discovery in trying things. Get comfortable with experimenting.” –Lucas Miré, Product Manager, CNN Mobile…

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How to Capture the Modern News Consumer

By | Attracting Audiences , Best Practices , Content Creation , Digital Media , Industry Insights | No Comments

CNN Newsource is pleased to share insight into how local news partners can capture attention of the modern news consumer. In this three-part series, we look at current statistics and trends regarding today’s news consumption behaviors, discuss leading and upcoming publishing channels, and conclude with a must-read section filled with best practices and tips culled…

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