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Developing & Monetizing an OTT / CTV Offering

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The growth of over-the-top (OTT) platforms is skyrocketing, with 15-20 million people expected to join the ranks of OTT viewers by 2022, while pay TV sheds nearly as many. OTT captures prime audiences – younger viewers with greater receptiveness to advertising if it brings them the content they want. CNN Newsource has developed the following…

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Digital Metrics: Making Better Use of Website Data

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Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals.  To that end, CNN Newsource created a series of explainers around key web analytics topics.  This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…

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2018 Point-Of-View: Digital Revenue Models

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At CNN Newsource, we invest in staying ahead of the big issues that impact the business of news and we share our findings with you, our affiliates, through our annual thought leadership whitepapers and Point-of-Views. For previous year’s PoV, click here. In this year’s PoV titled Digital Revenue Models, we take a scan of the current landscape for digital…

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CNN Newsource Welcomes New Correspondent, Camila Bernal

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Camila Bernal joins CNN Newsource as a bilingual national correspondent based in Washington, D.C. Bernal will deliver live English and Spanish language reports and digital content for CNN Newsource’s 1,000+ local news partners. Bernal joins CNN Newsource from KRON in San Francisco, California where she was a general assignment reporter. She previously reported and anchored…

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Proof that Millennials Crave News

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This piece is produced by CNN Newsource as part of our ongoing conversations on news industry developments and opportunities with our partners in local news.  Appealing to millennials is key to the long-term success of news organizations. They outnumber baby boomers already, and their influence will only grow in the years to come. This post will…

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