Developing & Monetizing an OTT / CTV Offering

The growth of over-the-top (OTT) platforms is skyrocketing, with 15-20 million people expected to join the ranks of OTT viewers by 2022, while pay TV sheds nearly as many. OTT captures prime audiences – younger viewers with greater receptiveness to advertising if it brings them the content they want.

CNN Newsource has delved into the state of OTT and Connected TV, outlining audience profiles, advertising opportunities, best practices for programming, and successful local broadcaster case studies. Check it out.