Connecting with Your Audiences: A New Age for Newsletters

With hopes it will be helpful for our local news partners (you!), CNN Newsource is sharing best practices to leverage web-based tools for relationship-building with audiences, ultimately driving viewers to your content.

The first in a series of three informational pieces based on research and expert insight, A New Age for Newsletters focuses on best ways to optimize your e-newsletter game. Despite the emergence of more sophisticated tools, the age-old email newsletter is one of the most affordable ways to build brand awareness, communicate regularly with audiences, increase engagement, establish long-term loyalty and drive revenue.

Check it out and let us know what you think – we’d love to know how you’re using newsletters to stay connected.