Digital video tips: Optimizing for engagement & revenue

By | Best Practices , Engaging Users , Industry Insights , Monetization , Video | No Comments

The first rule of digital video is that there are no rules. There are, however, best practices. Here are five tips for creating more compelling videos based on CNN’s 20+ years serving millions of streams. Check out full details here.   1. Platforms: Know best video types for websites, social media, and YouTube. 2. Content…

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Best Practices for Local News: Creating & Distributing Podcasts

By | Best Practices , Content Creation , Industry Insights , Monetization | No Comments

Podcasting has seen rapid growth in recent years, with about one-third of the U.S. population listening on a regular basis.  Advertisers have flocked to this medium, as listeners tend to be younger, more educated and have higher incomes than the general population.  It makes sense for local news providers to consider extending their brands and…

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Insights: Monetizing Digital Content for News Publishers

By | Digital Media , Industry Insights , Monetization , Video | No Comments

Building a digital audience is at the forefront of any news publisher’s mind. Great content always wins, but that’s just half the story: do you have a strategy to capitalize on that great content and traffic? In our latest thought leadership piece, “Digital Content Monetization“, we delve into the world of digital news publishing, and…

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