With hopes it will be helpful for our local news partners (you!), CNN Newsource is sharing best practices to leverage web-based tools for relationship-building with audiences, ultimately driving viewers to your content.
Advertisers have shifted to digital platforms because they can leverage web browser coding called third-party cookies to target customers with highly relevant ads, measure ad campaign success, and adjust marketing spend in real-time. That’s all about to change.
The first generation of truly digital natives is expanding, accounting for 40 percent of global consumers. News organizations are working to remain relevant amid the distractions of digital media. We examined Generation Z and how to appeal to this emerging audience.
Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals. To that end, CNN Newsource created a series of explainers around key web analytics topics. This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…
This piece is produced by CNN Newsource as part of our ongoing conversations on news industry developments and opportunities with our partners in local news. Appealing to millennials is key to the long-term success of news organizations. They outnumber baby boomers already, and their influence will only grow in the years to come. This post will…
This piece is produced by CNN Newsource as part of our ongoing conversations on news industry developments and opportunities with our partners in local news. In 2015, millennials surpassed baby boomers as the largest generation in the United States. The impact of this development will reach every corner of American society. Local news producers will need…
CNN Newsource is pleased to share insight into how local news partners can capture attention of the modern news consumer. In this three-part series, we look at current statistics and trends regarding today’s news consumption behaviors, discuss leading and upcoming publishing channels, and conclude with a must-read section filled with best practices and tips culled…
As part of CNN Newsource’s ongoing series of thought leadership designed to help our affiliates expand their audience reach on digital platforms, we bring you another post in our SEO Series.
Newsflash: social isn’t just for newsgathering anymore. Now, many departments of any news organization, especially media and ad sales groups, tap into the power of “social selling” using LinkedIn, one of the largest professional-oriented social networks in the world today. But other than signing up for a LinkedIn account and connecting with old college buddies…
Ready to run a killer social media campaign? CNN Newsource has developed a 12-step planning checklist to help your social team do just that. Practical and chockful of useful tips, this list was compiled from CNN’s own successful experiences with numerous social media campaigns to engage our viewers and readers. Use this each and every…
