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Digital Metrics: Making Better Use of Website Data

By | Attracting Audiences , Best Practices , Digital Media , Industry Insights , Web Performance | No Comments

Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals. To that end, CNN Newsource created a series of explainers around key web analytics topics.  This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…

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Who is The Modern News Consumer?

By | Attracting Audiences , Industry Insights | No Comments

This piece is produced by CNN Newsource as part of our ongoing conversations on news industry developments and opportunities with our partners in local news.  In 2015, millennials surpassed baby boomers as the largest generation in the United States. The impact of this development will reach every corner of American society. Local news producers will need…

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How to Capture the Modern News Consumer

By | Attracting Audiences , Best Practices , Content Creation , Digital Media , Industry Insights | No Comments

CNN Newsource is pleased to share insight into how local news partners can capture attention of the modern news consumer. In this three-part series, we look at current statistics and trends regarding today’s news consumption behaviors, discuss leading and upcoming publishing channels, and conclude with a must-read section filled with best practices and tips culled…

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Tips for Media Sales: “Social Selling” using LinkedIn

By | Attracting Audiences , Industry Insights | No Comments

Newsflash: social isn’t just for newsgathering anymore. Now, many departments of any news organization, especially media and ad sales groups, tap into the power of “social selling” using LinkedIn, one of the largest professional-oriented social networks in the world today. But other than signing up for a LinkedIn account and connecting with old college buddies…

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