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Insights: Monetizing Digital Content for News Publishers

By | Blog Posts , Digital Media , Digital Video , Industry Insights | No Comments

Building a digital audience is at the forefront of any news publisher’s mind. Great content always wins, but that’s just half the story: do you have a strategy to capitalize on that great content and traffic? In our latest thought leadership piece, “Digital Content Monetization“, we delve into the world of digital news publishing, and…

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TURNER IS FIRST TO APPLY WATSON TECHNOLOGY TO BROADCAST ADVERTISING SALES

By | Ad Sales , Blog Posts , Digital Video | No Comments

Turner is continuing to invest in resources that allow agencies and marketers to have access to powerful insights resulting in stronger business outcomes. As part of that effort, today it was announced that Turner Incite, the company’s core intelligence platform for advertising sales, is now fueled by the specific advertising sales technologies of the IBM…

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WEBINARS: Best Practices in Digital Video, Consumer Behavior, and Digital Video Monetization

By | Blog Posts , Digital Media , Digital Video , Webinar | No Comments

Sure, we now know that more and more people are getting their news through digital platforms: web, mobile, even social channels. That’s old news. The next frontier is the format in which you present the news. Consider this: more than 6 in 10 U.S. adults now watch videos online ­and roughly half of those –…

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