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Digital Metrics: Making Better Use of Website Data

By | Blog Posts , Digital Media , Industry Insights , Latest Updates | No Comments

Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals.  To that end, CNN Newsource created a series of explainers around key web analytics topics.  This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…

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2018 Point-Of-View: Digital Revenue Models

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At CNN Newsource, we invest in staying ahead of the big issues that impact the business of news and we share our findings with you, our affiliates, through our annual thought leadership whitepapers and Point-of-Views. For previous year’s PoV, click here. In this year’s PoV titled Digital Revenue Models, we take a scan of the current landscape for digital…

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Proof that Millennials Crave News

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This piece is produced by CNN Newsource as part of our ongoing conversations on news industry developments and opportunities with our partners in local news.  Appealing to millennials is key to the long-term success of news organizations. They outnumber baby boomers already, and their influence will only grow in the years to come. This post will…

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Who is The Modern News Consumer?

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This piece is produced by CNN Newsource as part of our ongoing conversations on news industry developments and opportunities with our partners in local news.  In 2015, millennials surpassed baby boomers as the largest generation in the United States. The impact of this development will reach every corner of American society. Local news producers will need…

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2017 Point-Of-View: Capturing The Modern News Consumer

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CNN Newsource is pleased to publish this year’s industry Point-Of-View (POV) centered around capturing the attention of the modern news consumer. In a three-part series, we will go deep into current statistics and trends about today’s news consumption behaviors, discuss leading and upcoming publishing channels, and finally wrap it all up with a must-read section filled with best practices…

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“Just Scratching the Surface”: CNN’s Greg Agvent on Potential of “Drone Journalism”

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At the recent UAS Midwest Conference in Dayton, OH, Tristan Navera of the Dayton Business Journal caught up with Greg Agvent, CNN’s Senior Director of News Operations about the potential uses of drones in newsgathering. In the interview, Agvent shared some of the ways of how CNN used drone footage to enhance its news coverage. Read the whole…

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SEO Series: Optimize Your App for Search

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As part of CNN Newsource’s ongoing series of thought leadership designed to help our affiliates expand their audience reach on digital platforms, we bring you another post in our SEO Series. By: Dan Perry, SEO Director at Turner Broadcasting App Store Optimization is the process of improving the visibility of a mobile app in an…

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Insights: Monetizing Digital Content for News Publishers

By | Blog Posts , Digital Media , Digital Video , Industry Insights | No Comments

Building a digital audience is at the forefront of any news publisher’s mind. Great content always wins, but that’s just half the story: do you have a strategy to capitalize on that great content and traffic? In our latest thought leadership piece, “Digital Content Monetization“, we delve into the world of digital news publishing, and…

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