End of 3rd Party Cookies + How It Will Impact You
Advertisers have shifted to digital platforms because they can leverage web browser coding called third-party cookies to target customers with highly relevant ads, measure ad campaign success, and adjust marketing spend in real-time. That’s all about to change.
With nearly 66% of total global browsing market share, Google Chrome plans to end support for third-party cookies by 2022. Other browsers plan to follow suit. Publishers are preparing to accommodate the change by modifying how they offer audience segments to advertisers. Read more.