Audiences now encounter journalism through AI-assisted searches that answer questions directly instead of returning lists of links. Platforms like Google AI Overviews and ChatGPT summarize informatrion from multiple publishers into a single response, reducing the need to visit the original source. This shift has important implications for publishers, and local newsrooms may be among those most affected.
To thrive in today’s digital world, news organizations must understand how users find, read, view, skim, listen, and otherwise consume news productions. Human-centered design is a concept that puts human beings and their goals, wants, and needs at the center of the product design process. In this piece, we explore themes and what you should…
In this third installment in our series on affordable ways to increase web traffic to your site, we dig into tools to raise publisher visibility online. After all, visibility isn’t only about improving where your news stories appear on a search engine results page — there’s more to it! Check out all three installments: A…
To stay top of market, publishers have always needed to build trust with audiences. Today they must also build trust with Google. Google uses more than 200 factors in their ranking algorithm. A few rules of search engine optimization (SEO) are universal, while others are particularly important to news websites. It’s important to improve your…
Advertisers have shifted to digital platforms because they can leverage web browser coding called third-party cookies to target customers with highly relevant ads, measure ad campaign success, and adjust marketing spend in real-time. That’s all about to change.
Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals. To that end, CNN Newsource created a series of explainers around key web analytics topics. This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…
As part of CNN Newsource’s ongoing series of thought leadership designed to help our affiliates expand their audience reach on digital platforms, we bring you another post in our SEO Series.
As part of CNN Newsource’s ongoing series of thought leadership designed to help our affiliates expand their audience reach on digital platforms, we bring you another post in our SEO Series.
– By Dan Perry, SEO Director, Turner Broadcasting Systems Google will be rolling out a new mobile-friendly algorithm on April 21st. This algorithm will be measuring whether or not content is mobile-friendly on a page-by-page basis as part of Google’s search engine ranking signal, meaning it’s important to ensure that all of your site sections…
The advent of blended search results, known as “universal search” in Google, has produced listings that now contain various types of media beyond traditional website, including images, videos, news, blogs and products. With blended search, engines can provide even more visually appealing and relevant results. Some of the most noticeable blended search results are videos.…
