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Digital Metrics: Making Better Use of Website Data

By | Attracting Audiences , Best Practices , Digital Media , Industry Insights , Web Performance | No Comments

Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals. To that end, CNN Newsource created a series of explainers around key web analytics topics.  This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…

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Virtual Reality in Local News: Part 2

By | Best Practices , Content Creation , Digital Media , Industry Insights , Video | No Comments

Bring virtual reality (VR) storytelling into newsrooms of any size: Choose the right gear & setting up the shot. “VR is a rapidly changing space, much more than traditional digital. Be ready to pivot and have a sense of exploration and discovery in trying things. Get comfortable with experimenting.” –Lucas Miré, Product Manager, CNN Mobile…

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How to Capture the Modern News Consumer

By | Attracting Audiences , Best Practices , Content Creation , Digital Media , Industry Insights | No Comments

CNN Newsource is pleased to share insight into how local news partners can capture attention of the modern news consumer. In this three-part series, we look at current statistics and trends regarding today’s news consumption behaviors, discuss leading and upcoming publishing channels, and conclude with a must-read section filled with best practices and tips culled…

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Insights: Monetizing Digital Content for News Publishers

By | Digital Media , Industry Insights , Monetization , Video | No Comments

Building a digital audience is at the forefront of any news publisher’s mind. Great content always wins, but that’s just half the story: do you have a strategy to capitalize on that great content and traffic? In our latest thought leadership piece, “Digital Content Monetization“, we delve into the world of digital news publishing, and…

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WEBINARS: Best Practices in Digital Video, Consumer Behavior, and Digital Video Monetization

By | Best Practices , Digital Media , Industry Insights , Video , Webinar | No Comments

Sure, we now know that more and more people are getting their news through digital platforms: web, mobile, even social channels. That’s old news. The next frontier is the format in which you present the news. Consider this: more than 6 in 10 U.S. adults now watch videos online ­and roughly half of those –…

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Digital Video & The Future of News

By | Digital Media , Industry Insights , Video | No Comments

We now know that more and more people are getting their news through digital platforms. That’s old news. The next frontier is the format in which you present the news. The explosion in online video viewing habits demands that news producers quickly get versed about optimal ways to program news videos for the digital audience, and equally importantly, how to…

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