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Digital Metrics: Making Better Use of Website Data

By | Blog Posts , Digital Media , Industry Insights , Latest Updates | No Comments

Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals.  To that end, CNN Newsource created a series of explainers around key web analytics topics.  This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…

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2018 Point-Of-View: Digital Revenue Models

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At CNN Newsource, we invest in staying ahead of the big issues that impact the business of news and we share our findings with you, our affiliates, through our annual thought leadership whitepapers and Point-of-Views. For previous year’s PoV, click here. In this year’s PoV titled Digital Revenue Models, we take a scan of the current landscape for digital…

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2017 Point-Of-View: Capturing The Modern News Consumer

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CNN Newsource is pleased to publish this year’s industry Point-Of-View (POV) centered around capturing the attention of the modern news consumer. In a three-part series, we will go deep into current statistics and trends about today’s news consumption behaviors, discuss leading and upcoming publishing channels, and finally wrap it all up with a must-read section filled with best practices…

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Insights: Monetizing Digital Content for News Publishers

By | Blog Posts , Digital Media , Digital Video , Industry Insights | No Comments

Building a digital audience is at the forefront of any news publisher’s mind. Great content always wins, but that’s just half the story: do you have a strategy to capitalize on that great content and traffic? In our latest thought leadership piece, “Digital Content Monetization“, we delve into the world of digital news publishing, and…

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WEBINARS: Best Practices in Digital Video, Consumer Behavior, and Digital Video Monetization

By | Blog Posts , Digital Media , Digital Video , Webinar | No Comments

Sure, we now know that more and more people are getting their news through digital platforms: web, mobile, even social channels. That’s old news. The next frontier is the format in which you present the news. Consider this: more than 6 in 10 U.S. adults now watch videos online ­and roughly half of those –…

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