Audiences now encounter journalism through AI-assisted searches that answer questions directly instead of returning lists of links. Platforms like Google AI Overviews and ChatGPT summarize informatrion from multiple publishers into a single response, reducing the need to visit the original source. This shift has important implications for publishers, and local newsrooms may be among those most affected.
Eighty-one percent of U.S. news consumers watch primarily on smartphones in vertical format. The key to success is tailoring the video experience across an outlet’s entire ecosystem – from the website to mobile apps to social media presence. Want to use vertical video to expand their audience and capture new streams of revenue? This is…
The number of Americans who say they closely follow local news has significantly fallen across audiences. While the new landscape shuffles, local operations are uniquely positioned to re-engage and cultivate audiences. Explore why audiences are tuning out and what local news operations can do to win them back.
The streaming revolution isn’t just for big networks — local news providers are now leveraging Free Ad-Supported Streaming Television (FAST) to grow their audience and unlock serious revenue. But how can news organizations with limited resources break into this booming space?
Is 5G changing things for news organizations? YES! 5G takes transmission speed to a new level, along with the probability of transforming consumer behavior and expectations.
In this third installment in our series on affordable ways to increase web traffic to your site, we dig into tools to raise publisher visibility online. After all, visibility isn’t only about improving where your news stories appear on a search engine results page — there’s more to it! Check out all three installments: A…
Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals. To that end, CNN Newsource created a series of explainers around key web analytics topics. This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…
At CNN Newsource, we invest in staying ahead of the big issues that impact the business of news and we share our findings with you, our affiliates. Join us to take a scan of the current landscape for digital advertising models especially those relevant to news publishers. Using a combination of third-party research, case studies…
Bring virtual reality (VR) storytelling into newsrooms of any size: Choose the right gear & setting up the shot. “VR is a rapidly changing space, much more than traditional digital. Be ready to pivot and have a sense of exploration and discovery in trying things. Get comfortable with experimenting.” –Lucas Miré, Product Manager, CNN Mobile…
Virtual Reality (VR) Can Help Your Local News Coverage Stand Out. “From manufacturing to media to retail, (virtual reality) VR is cutting across a lot of industries. News organizations shouldn’t be too far behind.” –Lucas Miré, Product Manager, CNN Mobile Apps
