Tips for Media Sales: “Social Selling” using LinkedIn

By | Attracting Audiences , Industry Insights | No Comments

Newsflash: social isn’t just for newsgathering anymore. Now, many departments of any news organization, especially media and ad sales groups, tap into the power of “social selling” using LinkedIn, one of the largest professional-oriented social networks in the world today. But other than signing up for a LinkedIn account and connecting with old college buddies…

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