The number of Americans who say they closely follow local news has significantly fallen across audiences. While the new landscape shuffles, local operations are uniquely positioned to re-engage and cultivate audiences. Explore why audiences are tuning out and what local news operations can do to win them back.
Local news is one of the most popular genres on Free Ad-Supported Streaming Television (FAST) services. With FAST rapidly growing in audience and revenue, it represents a new revenue source and opportunity to reach wider audiences. In this piece, we explore the evolution of FAST, trends driving its growth, the FAST channel landscape, benefits and…
To thrive in today’s digital world, news organizations must understand how users find, read, view, skim, listen, and otherwise consume news productions. Human-centered design is a concept that puts human beings and their goals, wants, and needs at the center of the product design process. In this piece, we explore themes and what you should…
To stay top of market, publishers have always needed to build trust with audiences. Today they must also build trust with Google. Google uses more than 200 factors in their ranking algorithm. A few rules of search engine optimization (SEO) are universal, while others are particularly important to news websites. It’s important to improve your…
With hopes it will be helpful for our local news partners (you!), CNN Newsource is sharing best practices to leverage web-based tools for relationship-building with audiences, ultimately driving viewers to your content.
Advertisers have shifted to digital platforms because they can leverage web browser coding called third-party cookies to target customers with highly relevant ads, measure ad campaign success, and adjust marketing spend in real-time. That’s all about to change.
The first generation of truly digital natives is expanding, accounting for 40 percent of global consumers. News organizations are working to remain relevant amid the distractions of digital media. We examined Generation Z and how to appeal to this emerging audience.
Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals. To that end, CNN Newsource created a series of explainers around key web analytics topics. This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…
This piece is produced by CNN Newsource as part of our ongoing conversations on news industry developments and opportunities with our partners in local news. Appealing to millennials is key to the long-term success of news organizations. They outnumber baby boomers already, and their influence will only grow in the years to come. This post will…
This piece is produced by CNN Newsource as part of our ongoing conversations on news industry developments and opportunities with our partners in local news. In 2015, millennials surpassed baby boomers as the largest generation in the United States. The impact of this development will reach every corner of American society. Local news producers will need…
