x

Insights: Monetizing Digital Content for News Publishers

By | Digital Media , Industry Insights , Monetization , Video | No Comments

Building a digital audience is at the forefront of any news publisher’s mind. Great content always wins, but that’s just half the story: do you have a strategy to capitalize on that great content and traffic? In our latest thought leadership piece, “Digital Content Monetization“, we delve into the world of digital news publishing, and…

Read More

Turner is First to Apply Watson Technology to Broadcast Advertising Sales

By | Ad Sales , Newsource Technology Update , Video | No Comments

Turner is continuing to invest in resources that allow agencies and marketers to have access to powerful insights resulting in stronger business outcomes. As part of that effort, today it was announced that Turner Incite, the company’s core intelligence platform for advertising sales, is now fueled by the specific advertising sales technologies of the IBM…

Read More

Tips for Media Sales: “Social Selling” using LinkedIn

By | Attracting Audiences , Industry Insights | No Comments

Newsflash: social isn’t just for newsgathering anymore. Now, many departments of any news organization, especially media and ad sales groups, tap into the power of “social selling” using LinkedIn, one of the largest professional-oriented social networks in the world today. But other than signing up for a LinkedIn account and connecting with old college buddies…

Read More

WEBINARS: Best Practices in Digital Video, Consumer Behavior, and Digital Video Monetization

By | Best Practices , Digital Media , Industry Insights , Video , Webinar | No Comments

Sure, we now know that more and more people are getting their news through digital platforms: web, mobile, even social channels. That’s old news. The next frontier is the format in which you present the news. Consider this: more than 6 in 10 U.S. adults now watch videos online ­and roughly half of those –…

Read More

Our Favorite 20 Social Tools for Newsgathering

By | Content Creation , Industry Insights , Newsource Technology Update | No Comments

Sure, you watch your Twitter feed like a hawk as part of your daily newsgathering scan. Same goes for scanning Facebook, maybe even Instagram and the like. Using social platforms for newsgathering is now a common, even essential, practice in newsrooms everywhere. But with literally hundreds of social networks and apps out there, how to…

Read More