Social media and other alternative platforms have overtaken TV as the top news source for Americans — and Gen Z and Millennials are leading the charge. We explored how young adults consume news and developed actionable tips for local newsrooms to stay relevant, build trust, and connect authentically across platforms. If you want to understand…
The number of Americans who say they closely follow local news has significantly fallen across audiences. While the new landscape shuffles, local operations are uniquely positioned to re-engage and cultivate audiences. Explore why audiences are tuning out and what local news operations can do to win them back.
The streaming revolution isn’t just for big networks — local news providers are now leveraging Free Ad-Supported Streaming Television (FAST) to grow their audience and unlock serious revenue. But how can news organizations with limited resources break into this booming space?
Local news is one of the most popular genres on Free Ad-Supported Streaming Television (FAST) services. With FAST rapidly growing in audience and revenue, it represents a new revenue source and opportunity to reach wider audiences. In this piece, we explore the evolution of FAST, trends driving its growth, the FAST channel landscape, benefits and…
With hopes it will be helpful for our local news partners (you!), CNN Newsource is sharing best practices to leverage web-based tools for relationship-building with audiences, ultimately driving viewers to your content.
The first rule of digital video is that there are no rules. There are, however, best practices. Here are five tips for creating more compelling videos based on CNN’s 20+ years serving millions of streams. Check out full details here. 1. Platforms: Know best video types for websites, social media, and YouTube. 2. Content…
Mobile alerts can be powerful drivers for user engagement…or a quick way to annoy your audience. In this quick infograph, we have compiled simple rules-of-thumb to help you navigate the choices you should consider before publishing mobile alerts.
Due to popular demand, we have updated our 2015 list of top tools for social newsgathering. Classic apps like Dataminr remain high on our digital team’s favorite tools, while several new services like Wayin have since become must-have tools. Click on image for the infograph.
Tried-and-True Social Media Tips That Drive Clicks and Increase Engagement What types of hashtags are more popular with followers? Think only stories with videos and photos get “shared” and “liked”? What about headlines: better to be specific or ambiguous? Step up your social game with these 15 proven ideas that drive more clicks and engagement…
