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How to Capture the Modern News Consumer

CNN Newsource is pleased to share insight into how local news partners can capture attention of the modern news consumer. In this three-part series, we look at current statistics and trends regarding today’s news consumption behaviors, discuss leading and upcoming publishing channels, and conclude with a must-read section filled with best practices and tips culled…

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“Just Scratching the Surface”: CNN’s Greg Agvent on Potential of “Drone Journalism”

At the recent UAS Midwest Conference in Dayton, OH, Tristan Navera of the Dayton Business Journal caught up with Greg Agvent, CNN’s Senior Director of News Operations about the potential uses of drones in newsgathering. In the interview, Agvent shared some of the ways of how CNN used drone footage to enhance its news coverage. Read the whole…

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Turner is First to Apply Watson Technology to Broadcast Advertising Sales

Turner is continuing to invest in resources that allow agencies and marketers to have access to powerful insights resulting in stronger business outcomes. As part of that effort, today it was announced that Turner Incite, the company’s core intelligence platform for advertising sales, is now fueled by the specific advertising sales technologies of the IBM…

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Tips for Media Sales: “Social Selling” using LinkedIn

Newsflash: social isn’t just for newsgathering anymore. Now, many departments of any news organization, especially media and ad sales groups, tap into the power of “social selling” using LinkedIn, one of the largest professional-oriented social networks in the world today. But other than signing up for a LinkedIn account and connecting with old college buddies…

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WEBINARS: Best Practices in Digital Video, Consumer Behavior, and Digital Video Monetization

Sure, we now know that more and more people are getting their news through digital platforms: web, mobile, even social channels. That’s old news. The next frontier is the format in which you present the news. Consider this: more than 6 in 10 U.S. adults now watch videos online ­and roughly half of those –…

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