How to Capture the Modern News Consumer

CNN Newsource is pleased to share insight into how local news partners can capture attention of the modern news consumer. In this three-part series, we look at current statistics and trends regarding today’s news consumption behaviors, discuss leading and upcoming publishing channels, and conclude with a must-read section filled with best practices and tips culled from CNN’s very own digital playbook.

Part 1

Who: Delve into what defines the modern news consumer. Read more.

[ps2id id=’Part 2′ target=”/]Part 2

How: Take a look at current and upcoming platforms that have or will significantly shape news consumption habits, and therefore the editorial, publishing, audience engagement and revenue models of news organizations. Look for usual suspects like Facebook and Twitter, and technology platforms like artificial intelligence (AI) and messenger app chatbots. Read more.


Part 3

What’s next: how to synthesize audience trends and available platform capabilities to develop a winning strategy for your newsroom. Explore best practices gleaned from our very own CNN Digital team.

Read full presentation.