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Mobile-Friendly Ever Important for Search: Google’s Algorithm Change Coming on April 21, 2015

– By Dan Perry, SEO Director, Turner Broadcasting Systems Google will be rolling out a new mobile-friendly algorithm on April 21st. This algorithm will be measuring whether or not content is mobile-friendly on a page-by-page basis as part of Google’s search engine ranking signal, meaning it’s important to ensure that all of your site sections…

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SEO Series: Get Your Digital Videos Found

The advent of blended search results, known as “universal search” in Google, has produced listings that now contain various types of media beyond traditional website, including images, videos, news, blogs and products. With blended search, engines can provide even more visually appealing and relevant results. Some of the most noticeable blended search results are videos.…

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Digital Video & The Future of News

We now know that more and more people are getting their news through digital platforms. That’s old news. The next frontier is the format in which you present the news. The explosion in online video viewing habits demands that news producers quickly get versed about optimal ways to program news videos for the digital audience, and equally importantly, how to…

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SEO Tips for News

Search engine optimization isn’t just for promoting goods and services anymore. Research shows that roughly half of Americans say they get their news from search engines. Good SEO strategies can help push your content to the top of the heap, driving more traffic. Own your keywords by delivering exactly what users are looking for,when they are looking for it. CNN Newsource shares…

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15 Social Media Tips To Up Your Social Game

Tried-and-True Social Media Tips That Drive Clicks and Increase Engagement What types of hashtags are more popular with followers? Think only stories with videos and photos get “shared” and “liked”? What about headlines: better to be specific or ambiguous? Step up your social game with these 15 proven ideas that drive more clicks and engagement…

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News in the Mobile World

The following series, News in a Mobile World, is designed to provide our local news partners with thought-starters, ideas and perspectives on the mobile news landscape. Some news organizations are mobile ninjas; others have just begun to dip their toes in the water. Regardless, our hope is that this series proves useful in providing thought-provoking questions…

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