News in the Mobile World
The following series, News in a Mobile World, is designed to provide our local news partners with thought-starters, ideas and perspectives on the mobile news landscape.
Some news organizations are mobile ninjas; others have just begun to dip their toes in the water. Regardless, our hope is that this series proves useful in providing thought-provoking questions and best practices to help raise all of our games in the mobile news world.
Why Mobile Matters is the first in the four part series, providing an overview of mobile news consumption, trends, habits and devices.
Making Sense of Mobile, is the second in the four part series, focusing on the business decisions that a mobile news provider must make. Topics include whether to build a mobile web versus a native app experience, best practices in responsive design, and other key challenges and takeaways in running a mobile news business.
Programming content for mobile brings unique considerations and challenges, but with that comes huge opportunity. It’s not about simply trimming text or repackaging the same content into bite-size formats. In our 3rd installment, CNN Newsource explores how to build a content strategy that caters to the unique ways mobile users consume news.
This chapter, Monetizing Mobile, is the last in the four part series, discussing issues around monetizing your mobile programming, including advertising trends, CPMs, reach, categories and consumer preferences.