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SEO Series: Accelerated Mobile Pages

As part of CNN Newsource’s ongoing series of thought leadership designed to help our affiliates expand their audience reach on digital platforms, we bring you another post in our SEO Series. By: Dan Perry, SEO Director at Turner Broadcasting Late last year, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading…

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TURNER IS FIRST TO APPLY WATSON TECHNOLOGY TO BROADCAST ADVERTISING SALES

Turner is continuing to invest in resources that allow agencies and marketers to have access to powerful insights resulting in stronger business outcomes. As part of that effort, today it was announced that Turner Incite, the company’s core intelligence platform for advertising sales, is now fueled by the specific advertising sales technologies of the IBM…

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Tips for Media Sales: “Social Selling” using LinkedIn

Newsflash: social isn’t just for newsgathering anymore. Now, many departments of any news organization, especially media and ad sales groups, tap into the power of “social selling” using LinkedIn, one of the largest professional-oriented social networks in the world today. But other than signing up for a LinkedIn account and connecting with old college buddies…

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Mobile-Friendly Ever Important for Search: Google’s Algorithm Change Coming on April 21, 2015

– By Dan Perry, SEO Director, Turner Broadcasting Systems Google will be rolling out a new mobile-friendly algorithm on April 21st. This algorithm will be measuring whether or not content is mobile-friendly on a page-by-page basis as part of Google’s search engine ranking signal, meaning it’s important to ensure that all of your site sections…

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SEO Series: Get Your Digital Videos Found

The advent of blended search results, known as “universal search” in Google, has produced listings that now contain various types of media beyond traditional website, including images, videos, news, blogs and products. With blended search, engines can provide even more visually appealing and relevant results. Some of the most noticeable blended search results are videos.…

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