How to Sell Digital
Did you know that news tops the list of content accessed through mobile devices? Or that people are 3.7 times more engaged with news content when it’s recommended through social media?
Learn more about thought-provoking trends in the overall digital landscape, along with ways that news content is being consumed and sold via digital channels, in CNN Newsource’s original point of view: Selling Digital.
Additional insights on selling digital:
Interactive Ad IQ 2012 Survey Results
By IAB and Ernst & Young LLP
Interactive advertising platforms, technologies and capabilities continue to grow at an incredible pace, perhaps even faster than the knowledge and skills of advertising professionals within the industry. This survey conducted by IAB and Ernst & Young LLP seeks to answer the question: Are we demonstrating and articulating the value of new ad platforms so that buyers feel comfortable buying? Is the industry keeping pace?
While this survey was conducted in 2012, the results and insights are still highly relevant to today’s world. Most notable is that, in a year when the pace of convergence between traditional and interactive advertising platforms has so dramatically increased, and more than half of the respondents agreed that online and offline ad bundling was important, nearly one-third of these respondents were not comfortable doing it.