Social media and other alternative platforms have overtaken TV as the top news source for Americans — and Gen Z and Millennials are leading the charge. We explored how young adults consume news and developed actionable tips for local newsrooms to stay relevant, build trust, and connect authentically across platforms. If you want to understand…
The number of Americans who say they closely follow local news has significantly fallen across audiences. While the new landscape shuffles, local operations are uniquely positioned to re-engage and cultivate audiences. Explore why audiences are tuning out and what local news operations can do to win them back.
Facebook has evolved into Meta, the largest social network platform in the world with an expanding portfolio of products and services. How should today’s Meta be leveraged by journalists, and which of its offerings should be given the most time and attention?
Did you know TikTok’s website was visited last year more often than Google?! We took a look at the evolution of TikTok, how news brands are embracing it, and ways to include it in your multi-platform strategy. We also explored user engagement best practices for the social platform.
To thrive in today’s digital world, news organizations must understand how users find, read, view, skim, listen, and otherwise consume news productions. Human-centered design is a concept that puts human beings and their goals, wants, and needs at the center of the product design process. In this piece, we explore themes and what you should…
We’re in for an active storm season this year. In fact, 2022 is predicted to be the seventh consecutive above-average hurricane season. Local news providers have a unique opportunity to help communities endure severe weather. Effectively planning and preparing your team are critical. There are things to remember in route and on the scene of…
Is 5G changing things for news organizations? YES! 5G takes transmission speed to a new level, along with the probability of transforming consumer behavior and expectations.
Archival audio can transport audiences to a DOwnload the moment in history and convey how you want audiences to feel. Sound bites from interviews, man on the street testimonials, and event sounds create an immersive listening experience. Check out the full story.
In this third installment in our series on affordable ways to increase web traffic to your site, we dig into tools to raise publisher visibility online. After all, visibility isn’t only about improving where your news stories appear on a search engine results page — there’s more to it! Check out all three installments: A…
The first generation of truly digital natives is expanding, accounting for 40 percent of global consumers. News organizations are working to remain relevant amid the distractions of digital media. We examined Generation Z and how to appeal to this emerging audience.
