Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals. To that end, CNN Newsource created a series of explainers around key web analytics topics. This series, Making Metrics Matter, will help non-experts gain a sense of comfort with how to use Google Analytics to measure their site’s performance.
Each week for the next month, we will post a new topic answering a key business question.
Topic 1: New site visitors vs. returning – striking the right balance
For web publishers there are two kinds of audiences for your site – first-time visitors and returning users. Both are important – here is how to better understand and grow each audience.
Topic 2: Diagnosing my website’s best and worst performing pages
The constant churn of the news cycle doesn’t leave a lot of time for reflection on what’s working and what’s not. But it’s vitally imporant to look back and analyze what you’re publishing to see which pages or stories are bringing in a big audience and which are not.