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Sound-advice

Best Practices for Local News: Creating & Distributing Podcasts

Podcasting has seen rapid growth in recent years, with about one-third of the U.S. population listening on a regular basis.  Advertisers have flocked to this medium, as listeners tend to be younger, more educated and have higher incomes than the general population.  It makes sense for local news providers to consider extending their brands and…

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Making-Metrics-Matter

Digital Metrics: Making Better Use of Website Data

Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals. To that end, CNN Newsource created a series of explainers around key web analytics topics.  This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…

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Who is The Modern News Consumer?

This piece is produced by CNN Newsource as part of our ongoing conversations on news industry developments and opportunities with our partners in local news.  In 2015, millennials surpassed baby boomers as the largest generation in the United States. The impact of this development will reach every corner of American society. Local news producers will need…

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