Advertise with the CNN Newsource Video Affiliate Network

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Local News Viewers Skew Younger, Middle Income..

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Reach households across the US through the digital platforms of highly trusted local news partners. The CNN Video Affiliate Network (VAN) is a powerful digital video syndication network comprised of 1000+ trusted local news affiliates, bringing you premium reach in a brand-safe environment.

Local news audiences also attract a larger female audience (57% female) as compared to national broadcast news (63%) (Nielsen, Q1 Local Watch Report, Sep 2017)

...and More Female

The CNN Newsource Video Affiliate Network is comprised of CNN and 1000+ trusted local news partners and our collective digital, mobile and social platforms. Your brand would appear in a brand-safe environment alongside trusted local news partners and personalities that are well-recognized and respected in their respective communities. 

By far, local news reaches more adults than both national broadcast network news and cable news (Nielsen, Local Watch Report, Sep 2017). By extension, local news reaches millions of US households through their web, mobile and social platforms. Your single ad relationship with CNN Newsource taps into this vast network of engaged consumers.

Local news audience spends 88% more time on a page with video, and posts with video are shared 12 times more than those without. This plays to the very strength of VAN: a trusted source of breaking news, viral stories and compelling journalism reported and produced by some of the best news organizations in the business including CNN, the world's news leader.

News Video: High Engagement

Reach More Audience Where They Are

1000+ Trusted Local News Partners

Local news audiences skew younger (27% are  49 and younger) than cable audience (19%) or national broadcast (24%). Roughly 46% of local news viewers are between $25-75K annual income bracket (Nielsen, Q1 Local Watch Report, Sep 2017).  

Four in 10 Americans Get News Online

About four in ten Americans often get their news online (Pew Research, July 2016). Further, over 70% of US adults get their news on a mobile device and more than seven in ten adults report that they follow national and local news somewhat or very closely.

1000+ Trusted Local News Partners

The CNN Newsource Video Affiliate Network is comprised of CNN and 1000+ trusted local news partners and our collective digital, mobile and social platforms. Your brand would appear in a brand-safe environment alongside trusted local news partners and personalities that are well-recognized and respected in their respective communities.