Developing & Monetizing an OTT / CTV Offering

By | Ad Sales , Best Practices , Industry Insights , Monetization | No Comments

The growth of over-the-top (OTT) platforms is skyrocketing, with 15-20 million people expected to join the ranks of OTT viewers by 2022, while pay TV sheds nearly as many. OTT captures prime audiences – younger viewers with greater receptiveness to advertising if it brings them the content they want. CNN Newsource has delved into the…

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