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Digital Metrics: Making Better Use of Website Data

By | Blog Posts , Digital Media , Industry Insights , Latest Updates | No Comments

Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals.  To that end, CNN Newsource created a series of explainers around key web analytics topics.  This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…

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2018 Point-Of-View: Digital Revenue Models

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At CNN Newsource, we invest in staying ahead of the big issues that impact the business of news and we share our findings with you, our affiliates, through our annual thought leadership whitepapers and Point-of-Views. For previous year’s PoV, click here. In this year’s PoV titled Digital Revenue Models, we take a scan of the current landscape for digital…

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Mobile-Friendly Ever Important for Search: Google’s Algorithm Change Coming on April 21, 2015

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– By Dan Perry, SEO Director, Turner Broadcasting Systems Google will be rolling out a new mobile-friendly algorithm on April 21st. This algorithm will be measuring whether or not content is mobile-friendly on a page-by-page basis as part of Google’s search engine ranking signal, meaning it’s important to ensure that all of your site sections…

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