Newsflash: social isn’t just for newsgathering anymore. Now, many departments of any news organization, especially media and ad sales groups, tap into the power of “social selling” using LinkedIn, one of the largest professional-oriented social networks in the world today. But other than signing up for a LinkedIn account and connecting with old college buddies and former coworkers, is your sales team using LinkedIn to its fullest potential? Survey says, probably not.
Well, CNN Newsource is here to help. We interviewed social selling expert, Barbara Giamanco, for pro tips on how to harness the power of LinkedIn for local business development for news and media companies. Barb leads Social Centered Selling, which offers sales and social selling programs to sales and marketing teams interested in driving revenue results. She has led and/or trained high-performing sales teams at companies like Microsoft, and is recognized as a Top 25 Sales Influencer on Twitter.
In this thought leadership piece, news affiliates will find tips on how to find and connect with local advertisers, how to build a great sales brand on LinkedIn and pick up simple yet effective LinkedIn habits they should start doing everyday to stay top- of-mind of local advertisers.
To start reading, click here.