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Making-Metrics-Matter

Digital Metrics: Making Better Use of Website Data

Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals. To that end, CNN Newsource created a series of explainers around key web analytics topics.  This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…

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Who is The Modern News Consumer?

This piece is produced by CNN Newsource as part of our ongoing conversations on news industry developments and opportunities with our partners in local news.  In 2015, millennials surpassed baby boomers as the largest generation in the United States. The impact of this development will reach every corner of American society. Local news producers will need…

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How to Capture the Modern News Consumer

CNN Newsource is pleased to share insight into how local news partners can capture attention of the modern news consumer. In this three-part series, we look at current statistics and trends regarding today’s news consumption behaviors, discuss leading and upcoming publishing channels, and conclude with a must-read section filled with best practices and tips culled…

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“Just Scratching the Surface”: CNN’s Greg Agvent on Potential of “Drone Journalism”

At the recent UAS Midwest Conference in Dayton, OH, Tristan Navera of the Dayton Business Journal caught up with Greg Agvent, CNN’s Senior Director of News Operations about the potential uses of drones in newsgathering. In the interview, Agvent shared some of the ways of how CNN used drone footage to enhance its news coverage. Read the whole…

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