From an exciting slate of political hopefuls and their (sometimes) controversial messages, to the gravity of the issues and challenges facing this nation, the 2016 political season has kicked off in earnest. Top that with the prediction that political ad spending will reach a record high of an estimated $11.4 billion, these next 14-16 months is an exciting yet critical time for local news organizations to move quickly in order to capture the attention of target audiences and advertisers.
Just in time, CNN Newsource brings you this essential infograph on Six Pivotal Signposts on the Road to the White House. With insider tips from our award-winning CNN Politics team, this lively thought leadership piece created exclusively for our affiliates breaks down the months ahead into six distinct phases, and more importantly: tips on how local news organizations can think about (and distinguish themselves) in their coverage during each phase. Download your FREE COPY HERE.