Advertisers have shifted to digital platforms because they can leverage web browser coding called third-party cookies to target customers with highly relevant ads, measure ad campaign success, and adjust marketing spend in real-time. That’s all about to change.
The first generation of truly digital natives is expanding, accounting for 40 percent of global consumers. News organizations are working to remain relevant amid the distractions of digital media. We examined Generation Z and how to appeal to this emerging audience.
With hopes that it could benefit others, we thought it might be helpful to share experiences during this time of prevalent telework. Reflecting on the past months, CNN Newsource team members share insight into what did and didn’t work during the shift to remote newsrooms. View below or click here for the PDF version.
The first rule of digital video is that there are no rules. There are, however, best practices. Here are five tips for creating more compelling videos based on CNN’s 20+ years serving millions of streams. Check out full details here. 1. Platforms: Know best video types for websites, social media, and YouTube. 2. Content…
The growth of over-the-top (OTT) platforms is skyrocketing, with 15-20 million people expected to join the ranks of OTT viewers by 2022, while pay TV sheds nearly as many. OTT captures prime audiences – younger viewers with greater receptiveness to advertising if it brings them the content they want. CNN Newsource has delved into the…
Podcasting has seen rapid growth in recent years, with about one-third of the U.S. population listening on a regular basis. Advertisers have flocked to this medium, as listeners tend to be younger, more educated and have higher incomes than the general population. It makes sense for local news providers to consider extending their brands and…
Every digital marketer and business executive in the local news world should have a solid understanding of how their website is performing against their business goals. To that end, CNN Newsource created a series of explainers around key web analytics topics. This series, Making Metrics Matter, will help non-experts gain a sense of comfort with…
At CNN Newsource, we invest in staying ahead of the big issues that impact the business of news and we share our findings with you, our affiliates. Join us to take a scan of the current landscape for digital advertising models especially those relevant to news publishers. Using a combination of third-party research, case studies…
Bring virtual reality (VR) storytelling into newsrooms of any size: Choose the right gear & setting up the shot. “VR is a rapidly changing space, much more than traditional digital. Be ready to pivot and have a sense of exploration and discovery in trying things. Get comfortable with experimenting.” –Lucas Miré, Product Manager, CNN Mobile…
Virtual Reality (VR) Can Help Your Local News Coverage Stand Out. “From manufacturing to media to retail, (virtual reality) VR is cutting across a lot of industries. News organizations shouldn’t be too far behind.” –Lucas Miré, Product Manager, CNN Mobile Apps
